My name is Noa. I am a small business owner working as a bike fitter, endurance coach and sport nutritionist. I ride bikes, travel as much as I can, take photos (often while riding) and drink too much coffee. Vancouver, BC is home, which I absolutely love for its great endurance community, fantastic coffee, great food and the unbeatable ocean & mountains combination.
This website is a a space for me to share lessons from sport and travel around the world, always with either a camera, a bike or ideally both! I love finding all the gluten free food spots (I have celiac disease), coffee hangouts and epic photography locations. I also love a good cycling challenge and you'll often find me riding with a camera on my back.
I won't bore you with my entire life story, but here is a bit of a background on what led me where I am at these days.
I have always had the travel bug and have been to several countries when I used to race as an elite level triathletes. I moved to New Zealand in 2002 for university and enjoyed exploring the country as much as I could, which was somewhat limited due to being a broke ass student. In 2006, I moved to Canada (Victoria, initially, before moving to Vancouver) and started a business, which put travelling on the backburner.
I travelled maybe once a year until 2017, when (after a health scare), I decided to start exploring more often. Despite two+ years of no travel due to the pandemic, I have been to 16 countries since and to 30 in total.
I tend to choose my travel destinations based on either photography locations, cycling destination, or ideally a combination of the two. It's a serious packing challenge with all the gear needed for both!
Here is a map of the countries I visited so far. 33 down, so many more to go!
I always had an interest in art and was an art major in high school, going as far as having my work displayed in several exhibitions and I even sold a few pieces (drawing, mostly). I never had any intention in pursuing art as a career and always wanted to be a scientist working with athletes, which is what I do within my business, but I find photography to be a fantastic creative outlet that allows me to explore my artistic side while also exploring the world. It also teaches me patience (which I seriously lack) and I love how it can be technical and creative at the same time.
As a bonus, I always have fresh images for my (work) website, without the need to hire a professional photographer. The only downside (which I am totally fine with), is that I am rarely in said photos.
I got into photography more seriously in 2015 and more so after my first photography workshop in 2017.
I started riding bikes competitively in 1992, as an 11 year old, so I won't get into all that here because I assume you don't have all day... If you are curious, you can read about my cycling background and current work within the industry on my website.
While the amount I ride has had its ebbs and flows throughout the years, it has always been a huge part of my daily life and I doubt that will ever change.
My journey towards a diagnosis started in 2004, when I was diagnosed with Chronic Fatigue Syndrome. After a lot of tests and various health challenges, I have been following a strict gluten free diet since 2009.
I am often asked if it is a preference or an allergy... But it is neither. It is a serious autoimmune condition and if I had a choice, I would absolutely love to be able to eat everything gluten... I often say that my relationship status with gluten is unrequited love: I love it, but it does not love me back. It is what it is.
Being celiac is a challenge every day, but more so when traveling to foreign countries where there is often a language barrier, different customs around food, etc. Add the need to fuel long and hard bike rides while traveling and you can find yourself in trouble.
I have been a business owner since 2006, pretty much straight out of university. I work as a bike fitter, cycling industry consultant, endurance coach and sports nutritionist. You can visit my website Endurance Collective to learn more if you're into cycling and/or endurance sports.
I'm here to share lessons from sport and travel and take you along with me as we explore celiac friendly eats, great coffee spots, epic photography locations and go on cycling challenges
A few of my
follow along @performancetraining
work things Endurance collective
Elsewhere
One account to rule them all - Business and personal rolled into one, because who has the time for multiples?